Moto Guzzi: The Future in Motion
Nestled between lake and mountains, the historic Moto Guzzi factory in Mandello del Lario is becoming a symbol of the brand’s future — where tradition meets innovation and cutting-edge technology fuels a bold, multifunctional space.
This video takes you behind the scenes of an ongoing transformation.
It unveils the cutting-edge evolution of the production process, featuring next-generation automated assembly lines.
It showcases the architectural vision of Greg Lynn—where industrial design meets futuristic aesthetics. It reveals the creation of a modern brand hub, complete with a new museum, the Motoplex store, a café, event spaces, and immersive experiences for visitors. And above all, it tells the emotional and cultural story of a place that holds deep meaning for Guzzisti and motorcycle enthusiasts around the world.
This is more than a renovation — it’s the creation of a new global landmark in motorcycle manufacturing and brand experience.
The new production lines, already up and running, feature cutting-edge technology.
It’s a completely reimagined vision for the Mandello plant — one that will increasingly become the beating heart of the passion that unites Guzzisti around the world, and a driving force in establishing the city as a key destination for motorcycle tourism worldwide.
The full transformation will be completed by mid-2026, with an official grand opening set for September 2026.
The project draws on the brand’s deep-rooted legacy of innovation and reimagines it for the future.
Historic buildings are being repurposed for new uses — from experimental labs to testing and restoration facilities.
Recent and existing structures are being redesigned to give visitors a unique window into the development and production of the next generation of motorcycles, as well as the groundbreaking innovations that have shaped Moto Guzzi’s heritage.
See you at the grand opening in September 2026!
GREG LYNN
Growing up outside of Cleveland, Ohio, renowned American architect Greg Lynn spent most of his time on a farm and by a lake, riding slow vehicles as fast as he could; from tractors, to motocross bikes, to dinghies, keelboats and powerboats. These were great pastimes for a speed lover, but none of these activities could begin to compare to the thrill of designing a Moto Guzzi factory and museum on Lake Como.
I have visited many of the world’s leading companies – aeronautical, automotive, shipping, design, packaging and robotics – but never before have I been to one located in such a spectacular setting where, between the lake and the mountains, centuries-year-old buildings are brimming with the latest technology.
In addition to buildings, he also designs industrial products for Alessi, Vitra, Swarovski and Nike, and robots for Piaggio Fast Forward. His home in Boston is located just 100 metres from the robot assembly factory, while when at his Los Angeles home, he sails his foiling trimaran and rides his Moto Guzzi Audace along the coast.
Greg Lynn with his Moto Guzzi, California Audace