22 V7 III BIKES THROUGH 6 COUNTRIES, 3 MOUNTAIN PASSES, 2 DESERTS, 1 DREAM
For 18 days, beginning on 14 June, the Riso Scotti company will be on the road with an expedition of motorcyclists, travelling from Iran through 6 countries to China. Approximately 4,000 km taking two historic Italian brands along the legendary Silk (and rice!) Road, for an extraordinary cultural initiative: accompanying Riso Scotti will be a fleet of 22 Moto Guzzi V7 III Stone motorcycles, which will take on three mountain passes at altitudes of more than 4,500 metres, the Karakum desert and the Door to Hell in Turkmenistan, the incredible Pamir Plateau along the Afghan border. Along the way, the expedition will cross six national borders: Iran, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan and China, with final destination Kashgar.
Riso Scotti has a CSR program in the regions where rice is a staple food and a symbol of development. It all began at Expo Milano 2015, where the company represented Italian rice in the Rice Cluster and over the six months of the fair had the opportunity to get to know countries with very diverse traditions and cultures. Through this experience it realised how cooking can bring people together and that rice is a model of universal food – food for all – that feeds and nourishes millions of people. Expo also inspired new and more sustainable ways of doing business, such as travel projects, to reach areas where rice is a staple.
#risoscottifeedtheplanet, third edition.
In 2015, the chosen destination was Ethiopia, a country of surprises, where rice is widely consumed and has a deeply rooted culture. Thanks to the support of the Italian Embassy in Addis Abeba, Riso Scotti brought over from Italy 175,000 portions of rice for use by the Ministry of Agriculture to manage the risk of catastrophes and food security in a year of severe drought.
In 2016 the Riso Scotti expedition travelled to the capital of basmati rice, India, journeying through the region of Ladakh, over Himalayan mountain passes. The trip took the team from Pavia to the border of Kashmir where, in the small village of Choglamsar, a 1-year stock of school materials and rice was handed out to the pupils of the Lingshed Area Development Foundation school founded by the Changchub Lama.
The destination for 2017 will be the Silk and Rice Road, where Riso Scotti will take another social project for children. Schools, education and even food are not givens in nations like Uzbekistan. Having achieved its independence from the Soviet Union in 1991, the country is experiencing economic and social difficulties, and many orphanages survive only thanks to donations. For this reason, on its 2017 TransAsian expedition, Riso Scotti will provide concrete aid to guarantee two meals a day and educational support for the Mehribonlik Hostel in Samarkand, a body recognised by the national Ministry of Education, whose family support program keeps more than 150 children and youngsters off the streets.
“This trip is a new way for us to interpret the value of enterprise,” says Riso Scotti S.p.A. Chairman and CEO Dario Scotti, who will lead the expedition. “For more than 150 years our company has been creating value and culture through rice, and we intend to extend people’s knowledge through on-going discussion and research: with our experience and products, we want to reach areas where rice is a staple food, and contribute to the widest possible circulation and development of a cereal with countless qualities, which is fundamental to daily well-being. And in doing so, we are committed to action to help regions where rice is so important and a symbol of development.”
“This year,” adds Dario Scotti (photo, above) “we shall take up the challenge with particular pleasure knowing that we are sharing it with an important company, a flagbearer for Italy around the world. Moto Guzzi is a guarantee of safety in undertaking what is certainly a demanding journey, but one that everyone is already very excited about even before we leave.”