The Piaggio Group embarked on an Asia-Pacific regional launch of the Moto Guzzi V85 TT in Thailand, an event dedicated to passion, travel and adventure in its purest sense.
The official introduction to Asia-Pacific media and dealers took place from the 27th of May to the 4th of June at the Baba Beach Club, an exclusive resort in Phang-nga, Thailand.
The regional launch encompassed an opportunity for media to experience the V85 TT within Khao Lak, through a ride covering a distance of approximately 200km and integrating offroad.
The new V85 TT leads the new family of Moto Guzzi, with its new technical platform, 80 HP and stylistic features, creating a new identity whilst staying true to the heritage of the brand. The classic travel enduro is dedicated to customers who seek a motorcycle that is truly versatile and can inject an adventurous spirit into the everyday journey, making it a truly unique riding experience.
“Our clients in Asia love new technologies and are keen to get the latest and most advanced products. They will certainly enjoy our latest Moto Guzzi creation, which is a perfect blend of style, technology and agility” said Mr. Gianluca Fiume, Chairman and General Director of Piaggio Vietnam, Executive Vice President of Piaggio Asia Pacific 2 Wheeler.
Overall the much anticipated event was very well received by journalists who have attended from Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Thailand and Taiwan. They had an opportunity to test ride the Moto Guzzi V85TT and appreciated its unique qualities and clear differentiating factors.
The media was also impressed with the event location and set up, in how it translated the core essence of the V85TT spirit of adventure and exploration; it was indeed a truly enthralling experience for them.