THE THIRD GENERATION TO CELEBRATE THE FIFTY YEAR ANNIVERSARY
To celebrate the fifty year anniversary of the first model, Moto Guzzi introduces the V7 III. The third generation of the Moto Guzzi that is known and loved all over the world has been completely revamped: every detail has been fine-tuned to maximise owner satisfaction and riding pleasure, leaving the originality and authenticity typical of this iconic motorcycle unaltered.
V7 is one of the most celebrated and well-known Moto Guzzi models. This world fame is due to its ability to remain faithful to the expectations and reputation of a legendary brand like Moto Guzzi. Since 1967, the year the first units were sold in Italy, the V7 became a pillar of the product range and the representative of the Italian motorcycle par excellence, standing out for its content and design, highly popular with a truly transversal and varied public.
Fifty years later, Moto Guzzi introduces the third act of a first work: V7 III. The challenge of introducing a new version of such a famous motorcycle with such a rich heritage and so much success is one of the most difficult, considering the fact that the V7, the brand's best-seller since 2009, constitutes the Moto Guzzi entry-level bike, dedicated to both women and men, in addition to young people who want to proudly own one of the most iconic Mandello del Lario production motorcycles.
As was the case with the V7 II compared with the first-born V7, for the V7 III the revamping is profound enough to merit a new progressive number in Roman numerals, that has always distinguished the most popular and long-lasting Moto Guzzi bikes, such as the Le Mans and the California. V7 III is the result of Moto Guzzi's modern passion and courage, able and skilled in renewing its best-seller, leaving the character and authenticity unaltered, two values that are destined to weather the test of time.
V7 III is available in the three well-known and popular versions, Stone, Special and Racer that, compared with the past, now take on stronger connotations and differ more from one another. Consistent with the other Moto Guzzi models in the range, the V7 III also has a dark version that stands out for its total black graphics. It is the Stone and a more classic one dominated by chroming, more in line with the design of the forerunner, which is the Special. The Racer, on the other hand, represents the successful sports heritage of Moto Guzzi, a winner of 15 world titles and 11 Tourist Trophies when the decision was made to retire from racing (in 1957). The V7 range has now been expanded: Moto Guzzi pays homage to fifty years of the V7 model by introducing a fourth version, called the Anniversario, a numbered edition limited to just 750 units, characterized by brand new and exclusive details. The “seven-fifty” from Mandello has proven to be an excellent base foundation for customization projects. In fact, it was protagonist of Lord of the Bikes, the first TV talent show dedicated to motorcycle customizing, broadcast in Italy on Sky, that took Moto Guzzi onto the small screen. The original Moto Guzzi accessories range, already quite rich for the V7 II, was created as a supplementary part of the project and it has been expanded even farther. The V7 III therefore lends itself exceptionally well to customization, so you can create your own made to measure special, like a tailor fitted garment.