Moto Guzzi Brings Italian Soul to Handbuilt Motorcycle Show


Moto Guzzi: Longest Supporter of Handbuilt Motorcycle Show


There’s no doubting Austin’s appeal across hip culture. From musicians to artists, Austin attracts serious talent from not only the United States, but Canada and Europe.

One of America’s fastest growing cities, Austin also attracts some passionate custom motorcycle shops. One of these, Revival Cycles, is the driving force behind the ever-exploding custom moto culture in Texas’ Capital.

In 2013, Revival Cycles saw an opportunity to amp up this culture when MotoGP came to Austin’s Circuit of the Americas, the premier motorcycle-racing event bringing over 100,000 two-wheel racing fans into the downtown Austin area over the Grand Prix of the Americas weekend.

Within this crowd is a collected passion for custom motorcycles, prompting Revival to debut its Handbuilt Motorcycle Show the following year during MotoGP weekend. The show, free to the public and hosted at the Fair Market on Fifth Street just 20 minutes from COTA, combines some very appealing custom builds, along with edgy performances such as the Wall of Death, which hails directly from motordrome (board track) racing.

The innovative idea behind the Handbuilt Show spoke to us here at Moto Guzzi, and we immediately became a title sponsor. It wasn’t a hard decision; the boys at Revival all own their own Moto Guzzi customs, and have a respect for our 96-year old Italian brand.

This collaboration has continued every year, making us the longest supporter of the Handbuilt Motorcycle Show since it debuted in 2014.


For 2017, we provided seven unique Moto Guzzi motorcycles that were on display throughout the show. But we took it one step further in 2017, and hosted the show’s closing after party at “The Mohawk” in downtown Austin, where of like-minded motorcyclists chatted throughout the night about everything on two wheels.

From stretched-out scooters to choppers with skateboards bungeed to sissy bars, there was a custom present to satisfy any participant’s taste during the three-day Handbuilt Motorcycle Show.

The bikes we brought along kept the crowds enthused throughout the event, the traverse V90 engined machines igniting much talk with our staff members.

Two customs were immediate crowd pleasers: a 1969 Moto Guzzi Ambassador streamliner by Craig Rodsmith, and a 2017 Moto Guzzi V9 “Tracker” built by Motovida.

Rodsmith’s Guzzi is a chromed out Ambassador with a turbo charger. This type of moto creativity is exactly why we have commissioned Rodsmith to build another Moto Guzzi.

We also coordinated efforts to bring the Canada-based Motovida’s latest creation, the V9 Tracker, to Austin’s Handbuilt Show. The paint scheme of this V9, which pays homage to flat track racing, was borrowed from an ad of a 1976 Ford Econoline, and the seat design from a 1970s Chevrolet Camaro.

And what’s a Handbuilt Motorcycle Show without a chopper? This year we had a 1972 Moto Guzzi Eldorado 850 Chopper by Tim Scates, which certainly sparked some interesting conversations by the more than 34,000 visitors to the show over three days.

Newer Moto Guzzis were on display, including three of our V7 III models: the urban-assualt ready V7 III Stone; the Café Racer influenced V7 III Racer; and V7 III Anniversario, which is limited to only 1,000 models worldwide and celebrates the V7’s 50th Anniversary. Joining the 2017 V7s was a 2016 V7 II Stornello--Italy’s version of a true scrambler.

Partners since the maiden Handbuilt Motorcycle Show, Moto Guzzi has continually delivered the soul of Italy’s oldest motorcycle company in continuous production to the two-wheel mania that surrounds Austin during MotoGP weekend.

Expect this relationship to continue for 2018 Handbuilt Motorcycle Show, where we will surely bring the latest innovations from a company that deeply respects moto creativity and individuality. We hope to see you there.


To see more images, head over to our Facebook gallery from the show.