Record attendance: 25 thousand fans at Mandello to celebrate the 95th anniversary of Moto Guzzi, the motorcycle manufacturer that is experiencing renewed youth.
The new Moto Guzzi MGX-21 was the star attraction of the three-day celebration from 9 to 11 september.
There was a full programme this year: test rides, shopping, visits to the factory and the museum, street food, live music and dj sets livened up the weekend at Mandello del Lario.
Mandello del Lario, 11 September 2016 - It has been 95 years since Carlo Guzzi and Giorgio Parodi founded the eagle brand. To celebrate the anniversary, this year Moto Guzzi once again organized an Open House, the traditional mid-September event where more than 25 thousand fans from all over the world participated. Thousands of bikers astride their Guzzis reached the Mandello plant from every latitude, not only from Europe (including Poland, Hungary and Great Britain), but even from Australia, China, Japan and the United States.
Record attendance is demonstration of the renewed youth that the Moto Guzzi brand is experiencing thanks to the success of the policies implemented by the Piaggio Group on a new product level, both in terms of bikes and accessories and lifestyle, as well as the operations conducted to strengthen the enthusiasts' community The Clan which, in these three days, registered hundreds of new members.
As always, Moto Guzzi opened the doors of the factory for visits to the production lines and the historic museum. The programme this year, which included more initiatives than ever before, also hosted concerts and live music, as well as entertaining DJ sets. From Friday, it was already clear that the record for attendance set in the 2015 edition would be broken.
The bikers who participated did not miss out on the chance to test ride the current Moto Guzzi range: more than 700 test rides were taken astride the multifaceted Moto Guzzi V7II bikes (Stone, Racer, Special and the brand new Stornello), the powerful California 1400 Touring SE, the luxurious Eldorado, the aggressive Audace, and the fledgling V9 in its Bobber and Roamer versions.
But the true star of the event was the fabulous MGX-21, the most spectacular bike ever produced at Mandello, protagonist at the 76th Sturgis Motorcycle Rally at the beginning of August, the most important motorcycle rally in the world held in South Dakota. The arrival of the MGX-21, defined by the American public as “the fastest bagger ever”, marks the beginning, even from the product point of view, of the five-year period that will lead to the 2021 centennial.
One of the most visited locations was the engine assembly line, where Moto Guzzi bikes are born for all of the markets around the world. As always, however, the centre of interest for everyone was the Historic Museum that houses more than 150 motorcycles from the GP bikes of its origins to the MGS-01, as well as the first Normale produced in 1921, a true cult location and historical memory dedicated not only to motorcycle enthusiasts, but also to anyone who wants to learn about Moto Guzzi's success and numerous technological innovations, including the Wind Tunnel, always highly admired for having been the first and only one in the motorcycle field, an elegant work of technological art from the '50s.
Even the Italian Motorcycle Federation (FMI) decided to celebrate the important benchmark of Moto Guzzi's 95 year anniversary, a brand whose trophy case boasts no less than 15 championship titles (8 Rider and 7 Manufacturer) in Grand Prix Motorcycle Racing: On the occasion of the simultaneous Misano Adriatico MotoGP round, the federal president, Paolo Sesti, presented a celebratory plaque to Davide Zanolini, Director of Piaggio Group Marketing and Communication.
THE PICTURES OF THE EVENT
THE CLAN COMMUNITY
THE MOTO GUZZI VILLAGE